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A Star Is Born: Canon Launches New Digital Cinema Camera For High-Resolution Motion Picture Production
HOLLYWOOD, California, November 3, 2011/TOKYO, November 4, 2011 – Canon Inc. and Canon U.S.A., Inc. today raised the curtain on an all-new interchangeable-lens digital cinema camera that combines exceptional imaging performance with outstanding mobility and expandability to meet the demanding production needs of today’s motion picture industry. The camera, which features a newly developed Super 35 mm-equivalent approximately 8.29-megapixel CMOS sensor, will be available in two models: the EOS C300 Digital Cinema Camera*, equipped with an EF lens mount for compatibility with Canon’s current diverse lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Camera*, with a PL lens mount for use with industry-standard PL lenses.
The introduction of the EOS C300/C300 PL coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.
Star-Studded Supporting Cast
Equipped with an EF lens mount, the EOS C300 is supported by an all-star cast of high-performance EF lenses, not only the wide array of interchangeable EF lenses for EOS SLR cameras that have earned the trust and respect of photographers around the world, but also the EF cinema lenses in the newly announced Cinema EOS System. When outfitted with a Canon EF lens, the C300′s peripheral illumination correction automatically corrects for vignetting in accordance with each lens’s optical characteristics, and enables iris control from the camera. Canon EF lenses also enable the recording of such metadata as the name of the lens used, aperture setting and shutter speed.i
Show-Stopping High-Resolution Full-HD Performance
The Canon EOS C300/C300 PL’s newly developed Super 35 mm-equivalent CMOS sensor incorporates approximately 8.29 million effective pixels and has a pixel size that is larger than that for conventional professional camcorders, enabling greater light-gathering capabilities for enhanced sensitivity and reduced noise. The sensor reads Full HD (1920 x 1080 pixels) video signals for each of the three RGB primary colors, decreasing the incidence of moiré while realizing high resolution with 1,000 horizontal TV lines.
Supported by a heightened signal read-out speed, the CMOS sensor reduces rolling shutter skews, a phenomenon prevalent with CMOS sensors in which fast-moving subjects may appear diagonally distorted. Additionally, the powerful combination of the sensor with Canon’s high-performance DIGIC DV III image processor facilitates high-precision gamma processing and smooth gradation expression.
In addition to MPEG-2 Full HD (MPEG2 422@HL compliant) compression, the EOS C300/C300 PL employs 4:2:2 color sampling for high-resolution performance that minimizes the appearance of “jaggies” at chroma edges. Additionally, with a maximum recording rate of 50 Mbps, the camera supports the recording of high-quality video.
The camera’s video and audio recording file format adopts the industry-standard MXF (Material eXchange Format), an open source file format ideally suited for non-linear editing systems. Recording to versatile, readily available CF cards, the EOS C300/C300 PL realizes high cost-performance and, equipped with two CF card slots, makes possible the simultaneous recording of video data to two CF cards.
Ready for Action
With a compact body design measuring 5.2 (w) x 7.0 (h) x 6.7 (d) inches, the Canon EOS C300/C300 PL delivers exceptional maneuverability, enabling shooting from vantage points all but inaccessible to large cinema cameras, such as close to the ground for high-impact low-angle shots, and alongside walls. In accordance with on-location shooting needs, the camera can be outfitted with a handle, grip, thumb rest and monitor unit, and offers an array of industry-standard terminals, including HD/SD-SDI video output for the external recording of high-quality video content. When using a WFT-E6B wireless file transmitter for EOS digital SLR cameras (sold separately), the EOS C300/C300 PL can be controlled remotely by means of such common devices as smartphones or tablet PCs.
The camera is equipped with four start/stop buttons positioned at various locations to satisfy any preferred camera-holding style, and can be outfitted with a variety of third-party accessories, including matte boxes, follow focuses and external video and audio recorders. The unit also achieves seamless integration with third-party editing systems and provides added peace of mind through its dust-proof, drip-proof construction and built-in cooling system.
The new camera allows users to adjust image quality to match that of professional camcorders and EOS-series digital SLR cameras, and offers Canon Log Gamma, enabling flat image quality with subdued contrast and sharpness for maximum freedom in post-production editing and processing. In addition to frame rates of 59.41i, 50.00i, 29.97P, 25.00P and 23.98P, the EOS C300/C300 PL features a 24.00p mode, matching the 24 frame-per-second frame rate of film cameras for high compatibility with common film-production workflows.
Other features include fast-motion shooting, achieved by capturing fewer frames per second to create action up to 60x normal speed, and slow-motion down to 1/2.5xii made possible by capturing more frames per second. Frame rates between 1 and 60 frames per second (fps)iii can be adjusted in increments of 1 fps. Additionally, a selection of Custom Pictures lets users freely adjust image quality for greater control over how content looks.
Pricing and availability
The Canon EOS C300 (EF mount) digital cinema camera is scheduled to be available in late January 2012 for an estimated list price of $20,000. The Canon EOS C300 PL (PL mount) digital cinema camera is scheduled to be available in late March 2012 for an estimated list price of $20,000.
For more information and to view online demonstration footage of the new products please visit: www.canoncinemaeos.com
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2010 (ended December 31, 2010) totalled $45.8 billion (at an exchange rate of ¥81 = US$1). Visit the Canon Inc. website at: www.canon.com
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To admire your pictures in glorious HD quality, you can connect the camera to a flat screen TV through HDMI output. For a sneak preview of the impressive, SP-810UZ is equipped with 3-inch LCD big and bright in 16:9 format. It also supports Eye-Fi card, enabling simple transfer of images via the WLAN. By doing away with time consuming manual settings, the SP-810UZ frees you up to concentrate on the essentials. Intelligent Auto Mode to admit five photographs of the most common scenario and automatically optimizes settings such as focus and exposure. With additional features such as Face Detection Advanced or Beauty Mode, high-quality imaging is child's play on the SP-810UZ.
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Pressing the mode button the drive with two options, single or burst, with high, continuous selection of mid and low speeds then available in the menu system. Of this amount, high-speed continuous mode is the most remarkable. The HX9V take up to 10 full resolution images at 10 frames per second frankly shocking, which is faster than most compact cameras, and indeed most of the DSLRs as well. Fly only in the ointment is that once burst finish, it takes more than fifteen seconds for the camera to clear the buffer, where you can not take another picture. In the other two continuous shooting modes, HX9V Sony also takes up to 10 images, but at slower speeds of 5 or 2 frames per second.
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The ultrazoom category is a force to be reckoned with in today's market. Not only do these cameras offer a wide- to telephoto focal range; they cost less than a dedicated SLR. The Pentax X70 is a 12 megapixel powerhouse with a 24X optical zoom, the first entry from the same company that manufactures the formidable K-series of DSLRs.
LCD: The X70 has a large, high-res 2.7 inch TFT color LCD with anti-reflective coating and a 230,000-dot resolution, as well as an Electronic Viewfinder with an impressive 200,000-dot resolution.
The X70 uses a contrast-based AF system with 6 different options. The Standard AF works for most shooting scenarios. The second AF mode, Macro, offers a focusing distance of 4 to 20 inches for close pictures of your subject. One of my favorite focusing options for the X70 is the 1 cm Macro mode, allowing you an extreme close up of your subject within a centimeter away. This is a unique and helpful option that gives you an incredible level of detail.
The X70 offers a lot in the way of control and focal length, but is it worth the $400 price tag? Most ultrazooms are running at this same price point, and most have fared considerably well on this site, but the X70 is a great camera that offers a lot of control similar to a DSLR. Not only can the X70 take you from extreme wide-angle to super telephoto with one lens, it does so with the ability to take control of nearly every aspect of shooting.
Diposting oleh fatih on Jumat, 22 Mei 2009
What happens when entry-level is no longer entry-level? We've been pondering this quasi-philosophical question for awhile - ever since the major players in the DSLR world went from building one camera under $1000 to rounding out a lineup with two or three models in this segment. By what standards do you judge a camera that sits squarely between the once-clear consumer and enthusiast categories? For that matter, what do you even call these new "higher than entry-level but not quite prosumer" cameras?
The technologies inside the E-620 will be most familiar to those who know Olympus's prosumer model, the E-30. Size-wise, though, the E-620's closest sibling in Olympus's lineup is the tiny E-420, coming in just slightly larger all around than Olympus's smallest entry-level model. In this way, Olympus's new model does what a lot of upper entry-level DSLRs do, taking key technologies from an advanced model and grafting them into smaller, lighter bodies. But with a footprint almost identical to the nearly pocket-size E-420, the E-620 takes smaller and lighter a step beyond most of its rivals - making it a good match against Panasonic's well-rounded Micro Four Thirds model, the G1, in more than one respect.
With its striking similarity to the E-420 - as with basically all current Olympus models, the control layout follows a single system-wide basic formula - navigating the E-620's ins and outs will be simple enough for transitional Olympus shooters. In trying to get up to speed on the control layout, those unschooled in Olympus's user interfaces expressed concerns we've heard before about buttons that are too small and too numerous. Those with big hands may also find the overall ergonomic experience here unrewarding: in spite of the fact that it's both light and provides a much more ample grip area than older "flat front" Olympus DSLRs, the fact remains that there's simply not much unoccupied surface area for your fingers to rest on with this camera.
Comparing the E-30's 2.7 inch, 230,000 dot LCD to the simply fantastic screens on competitors like the Nikon D90 and Canon EOS 50D, we felt a little like Olympus had brought the proverbial knife to a gunfight. If the E-30's HyperCrystal II LCD was a little overmatched in the prosumer class, it's much easier to find praise for this same display on the E-620, compared to other entry- and mid-level consumer models. Specs are in keeping with current expectations in this group, and as before, the screen remains fluid in live view mode, and contrasty and vibrant everywhere else.
